There could not have been a better choice than the elegant Institute of Directors of London for hosting thirty Barolo producers, who presented their wines last Monday to the specialized British public. The organization of the event was entrusted to the wine journal, Decante, under the direction of the communications agency, Wellcom di Alba. The 11:30am seminar led by Stephen Brook was interesting and educational, during which Brook and around fifty others tasted ten wines, which according to him represented the best of the Langhe, and among which was my Barbera d’Alba “Lirano soprano” 2007. Events organized in this way, aimed at both the industry and the consumer, do a great deal to promote Piedmont throughout the world. In England, people over the age of perhaps 50 have held onto an idea of Italian wine tied to Chianti and Pinot Grigio of a low quality, and so these occasions serve to stimulate young consumers and inspire their interest in the excellent wines of our region.