Quality needs to be explained

Because of the long grape harvest this year, I was unable to attend the much-anticipated Salone del Gusto in Turin. But thanks to the web, I was able to get an idea. I highly recommend that you watch this interview of Aldo Conterno and Quinto Chionetti by Sergio Miravalle from La Stampa: I find it to be true and genuine. Aldo Conterno says, with splendid simplicity, that the advice he would give his son is to pursue quality. This is an obvious and simple idea, but he says it in a way that conquers me.

However, something is missing: quality must be explained and now we have the technological tools to do this. With this blog, I try daily to give an explanation of quality, a concept that at times can seem abstract and distant.