From the perspective of Anna, the Vina Studija store manager

In Riga the population is divided in two, with 50% speaking Latvian and 50% speaking Russian, and different lifestyles, cultures and traditions. Obviously this is an important ethnic mix that complicates the study of this small Baltic city’s market. Here we are helped by Anna, the store manager of Vina Studija, a chain of quality wine stores, to better understand the tendencies of the average Latvian consumer.