The future of wine? If talking about it is fundamental, especially from the perspective of challenges and market competition, internal and global, with emerging markets moving ahead, it is also true that, very often, the risk is that of losing oneself in a thousand rivulets and words. This is not the case for Robert Parker, one of the most important wine critics in the world, for whom ten points suffice, enclosed in a “decalogue”, for looking to the future.
Here they are:
1) The use of specialized sites will become common practice, spreading all kinds of information in a more democratic way;
2) Veritable “wars” will break out to win the very best wines: Thanks to the pressure of new markets such as Asia, South America and central Europe and the East, a case of grand Bordeaux that costs $4,000 will reach $10,000;
3) France will suffer cutbacks: The globalization of wine will have disastrous consequences for this country, and if 5% of the producers will continue to put top wines on the market, many will fail;
4) Corks will disappear by 2015, when the majority of bottles will have screw-top closures;
5) Spain will be the industry’s new shining star and, again by 2015, the most notable regions will be Torno, Jumila and Priorat;
6) The Malbec grape will explode onto the scene: Within ten years everyone will recognize the greatness of Argentinian wines made with the Malbec grape;
7) The Central Coast of California will rule America, and the Santa Barbara region will supplant Napa Valley;
8) Central-Southern Italy will increase in prestige: Umbria, Basilicata, Sardinia and Sicily will become increasingly famous;
9) There will be an ever-greater number of good wines and good prices, produced above all in Europe and Australia;
10) The watchword will be “diversity”: We will have quality wines from the most unexpected countries, such as Bulgaria, Romania, Russia, Mexico, China, Japan, Turkey, Lebanon, and maybe even India;
Insofar as I myself can say, the prediction about the increase of prices for great wines is already taking place. Without a doubt the great Bordeaux will become wines for only the very few.
And as for all the rest, what do you think?