Barrell Refresh, an example of bad technology

Every week I receive offers for oenological products, 95% of which I find useless and which represent what I call bad technology. A glaring example is Barrell Refresh: in a few words, these are wooden devices that when attached to the barrel emit aromatic substances. So the basic idea is that oak barrel aging is reduced to the simple aromatic transfer of the wood. Read the brochure and you will understand how this is an attempt to simplify wine by flavouring it. For shame!

The normal reaction to this overdose of oenological deceit is inevitably to develop wines that are as traditional and natural as possible.