They spoke highly of it and I can’t help but do the same.
At first I was perplexed, but I had underestimated the organization of Monica Piscella and the one man show, Gianluca Morino of Cascina Garitina. The ambiance was serious, pared-down, friendly and instructive, with the protagonists at the centre of this rectangular table of colleagues being those who are so by right, that is to say, the producers. As my Russian friend Irina Ambrosino said, there was lots of positive energy at that table, everyone was friends with everyone else, united without perhaps knowing why, but united they were and these days being close-knit helps a lot.
Since I like the synthetic nature of twitter, in this post I will try to be so as well, describing the positives and the doubts of the event. Among the great many positive aspects was the open-mindedness of the participants which, thanks to this tool, were able to bypass the otherwise possible senseless territorial conflicts in terms of geography and vine species. The group’s energy was contagious and viral; it was highly positive in a situation in which one needed to transmit messages that were significant, dynamic and reactive. An especially congenial aspect, although one that made me feel old and stupid, is that fact that we tweeted amongst ourselves even if we were seated next to each other, an absurdity for one who spent his youth using phone boxes.
As for negative aspects, one can say that there really were none, with the exception of the obsessed tweets sent by someone who I think might have even been writing messages from the WC.…
There were three wines that I liked especially well: the Nizza of Cascina Garitina with its lovely fruit and pleasing smoothness; the “nebbioleggiante” vigna delle Fate of Varaldo and, as for the Americans, the Muscardini Cellars was the most balanced. I would also add the Sebrì of Cascina Gilli for its unexpected herbaceous note.
And what of the doubts? The only thing that might limit the growth of the group could be its excessively conciliatory attitude, which is to say not everyone involved is in the same business, so the judgements are always very positive; everyone is excellent. In the long term, this could be limiting.
One question that pops up is, where is the business? Is someone earning or will someone earn? Twitterers and bloggers – what do they live on? Or is it simply a hobby for the passionate? This question was also posed by Enofaber – read his intelligent post and let me know what you think of it.
The thing that gave me most pause for reflection was the thought of organizing something similar for my area, the zone of the great Barolo. Very difficult and complicated, as richness creates jealousies and laziness; one undervalues the tools that are in the process of changing the world. For once our cousins from Asti have surpassed us in mental elasticity!