It will be very difficult, in my opinion impossibile to think about organizing a similar event in Piemonte or elsewhere, consciously doing without bloggers, the good ones, who write serious and magisterial things and give opinions (and they are in Italy like outside). Not inviting them to partecipate, like it happens to journalists who work with printed press and collaborate with guides, arguing that “they are only bloggers”, it is not just a nonsense, but it also shows they didn’t understand, as said Bob Dylan, that “times are changing”, and today the whole public, passionate about wine, who uses the Internet and knows how distinguish the pearls, who tend to believe more in what they write, absolutely independent of any influence, wine bloggers,who freely espresses their ideas, tastes and dislikes, more than traditional information, often preserved and modified, coming from journals and diverse guides.
I can say it becasue I participated, thanks to the brave and organized Wellcom di Alba (the organizers and curators of the event), and my capable friends from Digital Natives in Milano, who created and projected the blog www.barberameeting.it
I had a pleasure to receive the group of bloggers in my cellar, headed by Jeremy Parzen, who have tasted a vertical of Barolo. We have started with Barolo Riserva 1997, followed by Barolo Leon 1999, we have continued with Barolo Leon 2000 and we concluded Barolo Leon 2001. The new wine “on-line journalists” are quick, direct, concrete and efficient. Some of them never had a chance to visit Piemonte or opportunity to taste any 10 – 13 years old Barolo. I think it was an important experience, as much for the young bloggers as it was for me, understanding the world of wine and its opinion leaders are changing.