What an amount of meat must have been cut on that counter! Only my great-grandfather Giovanni would know that. Our wine business was born right on that butcher’s block in the little town of Montaldo Scarampi, in Asti, in the first years of the 1900s. My great-grandfather was the owner of a butchers and a little food shop. At that time, money was scarce and the customers used to pay him in wine. After a while, Giovanni noticed that he had quite a lot of bottles in the cellar, and he started to sell them, thus entering officially in the commercial world of wine. That counter still exists and is now to be found in our showrooms at Piazza Garibaldi ad Alba. It is now used as a backup table for the wine-tasting sessions of our own wines.